Heres a logo/flag I designed for the Indianapolis Bike Polo Club. I combined the Indianapolis flag with white polo mallets and an orange/red polo ball.
These scientists studied 500+ logos. Here’s what they discovered about good branding
When most brands are going flat and abstract, this new paper poses that for emerging brands, a descriptive logo is the way to go. the study shows that more people responded well for logos that showed what a brand did. read the full article in the journal of Marketing Research here Source: These scientists studied 500+ logos. […]
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