These scientists studied 500+ logos. Here’s what they discovered about good branding

When most brands are going flat and abstract, this new paper poses that for emerging brands, a descriptive logo is the way to go. the study shows that more people responded well for logos that showed what a brand did. read the full article in the journal of Marketing Research here Source: These scientists studied 500+ logos. […]

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Free Trials Were Just Reset on All the Adobe Apps You’ll Never Pay For

There comes a time when you go to launch Photoshop and realize that your trial period expired the day before. Instant dread. Well, today is a fabulous day, as Adobe has reset the clock for free trials on all of its Creative Cloud apps. Source: Free Trials Were Just Reset on All the Adobe Apps […]

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