These scientists studied 500+ logos. Here’s what they discovered about good branding

When most brands are going flat and abstract, this new paper poses that for emerging brands, a descriptive logo is the way to go. the study shows that more people responded well for logos that showed what a brand did.

read the full article in the journal of Marketing Research here

Source: These scientists studied 500+ logos. Here’s what they discovered about good branding

High Art Billboard Project

Vanderkolk High Art billboard

Last shot of my High Art Billboard

Goodbye Billboard!

So fall is here and my billboard has been down for about a month. The other day I recieved a suprise email from the Arts council, and it turns out that once the billboard is retired, they give the billboards back to the artists. I’m picking mine up this week, and I’ll be posting updates.

If you get a chance try to find all of the 2018/19 season High Art Billboards around Indianapolis, Ive seen about four so far and they look great.

High Art Billboard Project: 2017 – 2018

Brilliant color moon

My High Art Billboard Project piece is finally up and installed, 30 feet above the city! It looks fantastic.

Check it out at 6320 38th Street (50 ft. west of High School Road  behind the Dairy Queen).
Fairway and the Indianapolis Arts Council did a wonderful job with printing all the billboards. I have seen three of them so far. When you are out and about in Indianapolis, keep your eyes peeled.
Here is the installers photo… but I hope the get a stunning one later.
The billboard will be up for a year, but the location may change.

Terms in Type for Typographic Trainees

If you are looking to learn more about typographic terminology or if you are a typical typo-file, take a look at Type Terms.  Type Terms is cheat sheet for designers to learn the basics of typographic terminology.  They cover the anatomy of typography from tittle to terminal to tail, and everything in between.

If you are new to typography or here to refresh your memory, then Type Terms is perfect for you. (via

Type Terms. The animated typographic cheat sheet.

Source: Type Terms

WBAA T-Shirt Contest Winner & Details | WBAA

My entry for WBAA Radio won the contest yesterday.  I would like to thank everyone who participated, those who voted in the contest, WBAA and the other artists. I especially want to thank those of you who voted for my design, it means a lot to me.

As for as my art, the illustration is based on an old style microphone and the type is based on Neutra Display Tiling. (Neutraface font family is from House Industries, an awesome foundry that also makes Bicycles). screenshot featuring my microphone design

Announcing the T-Shirt Contest Winner:  Brishan Vanderkulk. There were ten submissions and the favorite design choice was by Brishan Vanderkulk.  His design:  a large microphone with text, “Public Radio since 1922.”  The WBAA T-Shirt will be printed by University Bookstore & will be available next month during the member drive. Thank you to ALL the artist who sent their designs: Jeff Boswell, Mike Byers, Conlon Casey, Susan & Bill Crossley, Gerberg Garmann, Wendy Hynes, James McCammock, Sharda Shasty, & Joseph Uhl.

Source: WBAA T-Shirt Contest Winner & Details | WBAA

This shirt will be available exclusively as a 2017 member drive thank you gift. The drive runs September 8 – 15.