The Phrontistry has this great list of rare and obscure color terms. Some are quite common, such as khaki, magenta, maroon and indigo. Others are far from ordinary.
You may have heard that there is a fight on the internet in regards to the color magenta, more on that later. Did you know the color magenta was named after a french battle? After learning that fabulous fact, I wen’t down a rabbit hole after the color yellow. The history for this one is harder to trace, but it goes back a long way. I have not yet found a single origin for the word yellow, but it did unearth this little etymological gem.
Some of my favorites
- Flavescent (yellowish)
- Plumbeous (lead-coloured)
- Watchet (pale blue)
- Coquelicot (brilliant red; poppy red)
- Smaragdine (emerald green)
Check out the complete list at – ThePhrontistery.com
When most brands are going flat and abstract, this new paper poses that for emerging brands, a descriptive logo is the way to go. the study shows that more people responded well for logos that showed what a brand did.
read the full article in the journal of Marketing Research here
Source: These scientists studied 500+ logos. Here’s what they discovered about good branding
The Amazing Pattern Library is an ongoing project by Tim Holman & Claudio Guglieri.
It is a free pattern repository, made of tileable patterns from designers all over.
to submit a pattern of your own, send your site url, twitter handle and tileable pattern to – email@example.com
Here’s another brand color reference guide.
I cant find much info about this site, but it has a good amount of Pantone colors for different brands. Some brands like Slack, have specific color source pages referenced. Others, (like the Ninja Turtles) have the phrase “nearest match” to denote they aren’t listed by the brand specifically but a subjective closest match.
The colors come listed in blocks. They are broken down by Pantones, Hex, RGB, as well as CMYK.
Source: Brand Palettes – Logo Color Codes and Palettes
Last shot of my High Art Billboard
So fall is here and my billboard has been down for about a month. The other day I recieved a suprise email from the Arts council, and it turns out that once the billboard is retired, they give the billboards back to the artists. I’m picking mine up this week, and I’ll be posting updates.
If you get a chance try to find all of the 2018/19 season High Art Billboards around Indianapolis, Ive seen about four so far and they look great.
Sometimes clients come to me with logos that they like, and want to keep using, but they don’t have a high res version or they want the logo in a different color scheme.
In these instances I can redraw vector versions of the clients old logo. Here is an example of a clients logo that was low res and had a some gradients and embossing that looked a bit outdated.
I recreated the darker blue vector version below.
Here’s a pretty neat image filter that creates a Duotone effect. It’s a web app, and its free. the only drawback I noticed is that it only outputs JPGs. The interface is quite simple and easy to use.
The example image uses the yellow/green pallet nicknamed “mountain dew”
Source: Duotone Effect Generator
My High Art Billboard Project piece is finally up and installed, 30 feet above the city! It looks fantastic.
Check it out at 6320 38th Street
(50 ft. west of High School Road behind the Dairy Queen).
Fairway and the Indianapolis Arts Council did a wonderful job with printing all the billboards. I have seen three of them so far. When you are out and about in Indianapolis, keep your eyes peeled.
Here is the installers photo… but I hope the get a stunning one later.
The billboard will be up for a year, but the location may change.
If you are looking to learn more about typographic terminology or if you are a typical typo-file, take a look at Type Terms. Type Terms is cheat sheet for designers to learn the basics of typographic terminology. They cover the anatomy of typography from tittle to terminal to tail, and everything in between.
If you are new to typography or here to refresh your memory, then Type Terms is perfect for you. (via Supremo.tv).
Type Terms. The animated typographic cheat sheet.
Source: Type Terms