The Phrontistry – Colorful verbiage and obscure color terms

The Phrontistry has this great list of rare and obscure color terms. Some are quite common, such as khaki, magenta, maroon and indigo. Others are far from ordinary.

You may have heard that there is a fight on the internet in regards to the color magenta, more on that later.  Did you know the color magenta was named after a french battle?  After learning that fabulous fact, I wen’t down a rabbit hole after the color yellow. The history for this one is harder to trace, but it goes back a long way. I have not yet found a single origin for the word yellow, but it did unearth this little etymological gem.

The Phrontistry

vintage add for a Glossographia, from The Phrontistry


Some of my favorites

  • Flavescent (yellowish)
  • Plumbeous (lead-coloured)
  • Watchet (pale blue)
  • Coquelicot (brilliant red; poppy red)
  • Smaragdine (emerald green)

Check out the complete list at –

These scientists studied 500+ logos. Here’s what they discovered about good branding

When most brands are going flat and abstract, this new paper poses that for emerging brands, a descriptive logo is the way to go. the study shows that more people responded well for logos that showed what a brand did.

read the full article in the journal of Marketing Research here

Source: These scientists studied 500+ logos. Here’s what they discovered about good branding

High Art Billboard Project

Vanderkolk High Art billboard

Last shot of my High Art Billboard

Goodbye Billboard!

So fall is here and my billboard has been down for about a month. The other day I recieved a suprise email from the Arts council, and it turns out that once the billboard is retired, they give the billboards back to the artists. I’m picking mine up this week, and I’ll be posting updates.

If you get a chance try to find all of the 2018/19 season High Art Billboards around Indianapolis, Ive seen about four so far and they look great.

High Art Billboard Project: 2017 – 2018

Brilliant color moon

My High Art Billboard Project piece is finally up and installed, 30 feet above the city! It looks fantastic.

Check it out at 6320 38th Street (50 ft. west of High School Road  behind the Dairy Queen).
Fairway and the Indianapolis Arts Council did a wonderful job with printing all the billboards. I have seen three of them so far. When you are out and about in Indianapolis, keep your eyes peeled.
Here is the installers photo… but I hope the get a stunning one later.
The billboard will be up for a year, but the location may change.

Terms in Type for Typographic Trainees

If you are looking to learn more about typographic terminology or if you are a typical typo-file, take a look at Type Terms.  Type Terms is cheat sheet for designers to learn the basics of typographic terminology.  They cover the anatomy of typography from tittle to terminal to tail, and everything in between.

If you are new to typography or here to refresh your memory, then Type Terms is perfect for you. (via

Type Terms. The animated typographic cheat sheet.

Source: Type Terms